Home' Plains Producer : PP_130227 Contents THE Wakefield region has an extremely
promising future, according to expert consult-
ant, Rodin Genoff.
In launching the special report, “Wakefield
Now”, at a Regional Economic Forum held at
Balaklava last week, Mr Genoff said the report
outlined several key areas on which the region
can capitalise with the right future planning.
The Wakefield Group is a partnership
between the Councils of Barossa, Clare and
Gilbert Valleys Gawler, Light Regional,
Mallala, Playford, Salisbury and Wakefield
Mr Genoff commended the work the
Wakefield Group has done over the nine
years it has been formed, claiming the
group’s relationship and how it works
together is second to none.
“The words of Don Farrell (see
separate story, page 6) have certainly
been echoed and underlined what is
in this report,” he said.
“Your work is known throughout
the country as an investment and
Mr Genoff is an internationally
recognised industry and cluster
development expert, relat-
ing important technologi-
cal and industrial ad-
vances from other
countries to the
of community lead-
ers from across the
“We need to be aware of those trends,”
“We don’t need to re-invent ourselves
here in Wakefield, we are part of the solution,
given the sort of industries we have that can
tap into this energy.”
He believed the group needed to continue
showing strong leadership and teamwork to
unlock the region’s potential.
“What this region has managed to do,
over this past decade, is pull together some
$2 billion worth of transformative projects,”
Mr Genoff said. “There are some big ticket
“You don’t win these sorts of projects by
competing against each other.”
Some examples of regional success in-
cludes the City of Salisbury, recognised as a
global leader in terms of its water management
projects, and the civic centre in Playford,
which entered a competition for planning for
the future in 2005.
On the back of its socioeconomic commu-
nity planning, Playford was selected as one
of two finalists, up against Chicago, Illinois,
with Playford eventually getting the nod as
Looking ahead, Mr Genoff said the work in
the past can and should continue into the future.
“The Wakefield Group has managed to
harness the individual community leaders and
put them to work, to make this a really strong
part of South Australia,” he said.
“I think we have a very smart future.”
Capitalising on the diverse industries syn-
onymous with the region will play a major
part in that, including expansion in agricul-
ture, transport logistics, food production and
Mr Genoff believes combining these sec-
tors into “clusters” will bring about stronger
“Clusters will create joint ventures between
these sorts of activities,” he said,
“These sectors and your potential here is
one of the future drivers, globally.
“You have the connections and potential to
use all these things together and brand your-
selves in terms of the directions you have and
the demonstration you can develop, because
you make things, you buy things, you export
“You have all the ingredients there to train
your communities and lift their income and
the services available through them.”
With a huge shift in population coming
north, the future of the region is on the brink
of a boom.
“Wakefield, 50 per cent of the city’s future
population growth is heading this way,” Mr
“This is a fantastic stimulus in its own right.
“You’ve got the industry, you’re planning
the infrastructure, you’re a planned, thinking
“You’ve got fantastic opportunities ahead
of you, so please keep working together, get
those incredible plans you’re developing.”
Wakefield Regional Council cheif execu-
tive officer, Cate Atkinson, said the morning
proved quite informative.
“The Wakefield Group meeting provided a
good opportunity to identify the key economic
advantages within the seat of Wakefield and
some broad direction that needs to be taken
to progress development,” Mrs Atkinson said.
“It was good to see representatives from
both the major parties there and to raise the
profile of projects that would add economic
benefit to the region and our communities.
“It was also a good forerunner to coun-
cil’s workshop on economic development for
Wakefield Regional Council and I am keen to
work collectively with our key businesses to
position the council area for further develop-
ment as opportunities arise.”
to build on our
Plains Producer, Wednesday February 27, 2013
for big future
WAKEFIELD MP, Nick Champion ...
vital to continue infrastructure projects.
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MAINTAINING government invest-
ment throughout the Global Financial
Crisis has protected the region from heavy
recession suffered in other countries, ac-
cording to Federal Member for Wakefield,
Speaking at the Regional Economic
Forum, Mr Champion spruiked Federal
government spending as a key element
in stimulating the local economy.
Such examples include the Build-
ing Education Revolution (BER) and
Regional and Local Community Infra-
structure Program (RLCIP) and Regional
Development Australia Fund (RDAF).
The Wakefield Pipeline proposal
received a $10 million grant from the
RDAF last year.
Mr Champion said it was vital to
continue these infrastructure projects.
“This was particularly important for
regions and suburban areas, as they are
the first to suffer from negative national
growth,” he said. “We will see some
results of that investment and more jobs
when the new pipeline comes in.”
Looking ahead, the National Broad-
band Network (NBN) is the government’s
flagship infrastructure initiative.
“It is the biggest infrastructure invest-
ment this nation has seen in a long time,”
Mr Champion said.
“The key thing it does ... is it shrinks
the tyranny of distance for regional
Mr Champion said the NBN would
have a huge impact on several aspects of
rural living, opening up access to virtually
every course under the sun for students,
improving health services and improving
“We can’t foresee how it will transform
society but the bet I’m making is it will
transform society for the better,” he said.
are (from left)
the Town of
The Wakefield Group
has managed to
harness the individual
community leaders and
put them to work, to
make this a really strong
part of South Australia.
I think we have a very
Projects vital to area
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